About America Jane Mercantile

AJM Tote Towel BagAmerica Jane Mercantile is a woman-owned and operated business based in Richmond, VA run by Ashley Wilton Gulick with extensive help and support from her husband, Gooch, and their little guy, Hutch. We love all things vintage and are fascinated by the stories that objects from the past contain and the intrinsic value they have in our history. America Jane believes that re-using vintage objects in our daily lives is a great way to be environmentally friendly. Whether those items are used for decorative purposes or in our daily household duties: reusing, re-purposing, or up-cycling objects contribute to less waste in landfills and an increased respect for our history. 

Our love of vintage encouraged us to create a line of eco-friendly products that unite practicality with great design. We believe that style and functionality are not mutually exclusive and that “green” does not need to be boring. On our America Jane Etsy Shop, we offer a variety of eco-friendly products; Organic Cotton Produce Sacks, Unbleached Cotton Flour Sack Towels, and 100% Recycled Cotton Tote Bags all printed with vintage poster graphics. Many of the graphic images we use for our products are government issued posters from WW1, WW2, and the WPA era that convey conservation messages ringing as true today as they did decades ago. With a vast variety of vintage images to choose from, you are sure to find one that best fits your personality, making a fashion and personal statement at the same time! You can hold your head high when using an America Jane Mercantile printed product knowing that they are made of quality materials and are manufactured using fair labor and fair trade practices.

We incorporate vintage collectibles, oddities, and “junkque” into our assortment of environmental printed home goods at Vintage Markets, Vintage Pop-Up Shops, and Trunk Shows. We are matchmakers for nostalgic objects of the past, finding new homes for lost and forgotten treasures. Our printed products can be found at our shows and on our America Jane Etsy Shop.

Thanks for taking time to read about us!

Ashley Wilton Gulick

founder, owner, designer at America Jane Mercantile